DIGITAL MARKETING PROPOSAL
DIGITAL CONTENT CREATION & DISTRIBUTION
Walker Creative specializes in both creating branded video/photo content as well distribution throughout digital channels such as Google, Facebook and Instagram.
Walker Creative will work with the client to identify specific goals for each digital campaign such as:
Build a captive audience
Distribute product/sales promotions
Build SEO to increase brand visibility and ranking on Google
Increase Sales and Audience Engaement with Conversion Tracking
VIDEO & PHOTOGRAPHY
Walker Creative will create and manage a comprehensive media archive including photos & videos that will be used for all digital marketing including: social media, company website, google advertising and more.
* Cost is dependent on the content decided on by Client & Walker Creative.
Walker Creative offers a comprehensive monthly marketing program that includes creating and distributing content to targeted audiences.
SUMMARY OF SERVICES
Social Media Management: Walker Creative will create and distribute content via the company's Instagram & Facebook. Posts will aim to continually build a captive audience and followers with exciting content as well as be a channel for current promotional offers.
Social Media Advertising: Walker Creative will create and distribute Facebook and Instgram ads to targeted audiences with clear end point objectives. Social Media ads will aim to build a captive audience and distribute current promotional offers. Facebook & Instagram advertising will be configured with Pixel for audience engagement and conversion tracking.
Google Ad Words & Analytics - Walker Creative will create google ad words campaigns to increase traffic to company website and social media channels. Google Analytics will be configured to track audience engagement with all digital promotions.
Newsletter - Walker Creative will distribute a newsletter that will include promotional offers and branding content to clients mailing list. (Frequency TBD)
COMPREHENSIVE DIGITAL MARKETING BUDGET
* Bulk Rates offered with comprehensive digital marketing plans.
MARKETING DISTRIBUTION BUDGET
Walker Creative has developed a formula that informs a suggested amount of gross revenue to be invested in digital marketing content creation and distribution in order to see a great ROI with a low risk investment to the client.
Walker Creative suggests investing between 5-20% of the overall projected annual gross revenue into the monthly marketing program.