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MANCHESTER MUSIC FESTIVAL 2024 PROPOSAL

Walker Creative Inc. has spent 15 years assisting brands in effectively reaching and engaging their audiences. As the Manchester Music Festival prepares to celebrate its 50th anniversary, we recognize the importance of this milestone. Our approach will focus on honoring the festival's rich history while simultaneously expanding its reach to a wider audience. By strengthening its brand and broadening its appeal, we aim to set the foundation for many more successful years to come.

SUMMARY OF SERVICES

  1. Brand Development:

    • Celebrating 50 years: We'll commemorate the rich history of MMF, emphasizing its impact and role in the music world.

    • Evolving the Brand: While cherishing the past, we'll also introduce the future – unfolding Manchester Music Festival's legacy and paving the way for fresh narratives that will captivate new audiences.

  2. Photo & Video Content Creation:

    • Archival Capture: We'll capture photos and videos throughout the 2024 season for the MMF media archive, ensuring the festival's legacy is preserved for posterity.

    • Promotional Material: The content captured will be repurposed for continuous promotional usage across platforms such as the website, social media, and paid ads.

  3. Marketing Strategy:

    • Digital Ad Campaigns: Launch and manage digital ads designed to captivate and reach new audiences. These will be complemented with compelling creative content, ensuring the festival's offerings are showcased intriguingly.

    • Performance Tracking: By leveraging advanced tracking tools, we'll continuously assess the performance of our ads, optimizing them for better results and ensuring a solid return on investment.

  4. Video Production:

    • Live Streaming: Oversee and manage all live streaming efforts, ensuring that those unable to attend in person can still partake in the MMF experience. *If applicable for 2024.

    • Festival Coverage: Provide end-to-end video production throughout the festival, capturing every significant moment and event.

  5. Website Redesign:

    • User Experience: Offer a revamped website that prioritizes user experience, ensuring that every visitor's interaction is seamless and engaging.

    • Digital Integration: The new site will incorporate necessary digital tracking mechanisms and Google Analytics, enabling precise tracking of ad ROI and enhanced insight into user behaviors.

    • Content Incorporation: The website will feature the rich content captured during the 2023 season, further enhancing its appeal and providing users with a comprehensive view of the festival's offerings.

FINANCIALS

Monthly Retainer

  • Off Season (September-June): ~$1,500/month

  • Festival Season (July-August): ~$3,000/month + $1,000-$2,000 for advertising budget.

Website Re-Design

Estimated cost: $3,500-$5,000, with the final price contingent on the required number of pages, programming, and graphical assets.